I recently returned to my California roots after a five-year stint in Berlin, Germany working as a product, UX and instructional design lead for an international mobile advertising analytics company. Beyond UX research, I successfully use my problem-solving and listening skills along with my creativity, modern design aesthetic and attention to detail to develop products that engage users and prioritize audience needs. As a team player I’m always open to feedback, understand compromise and am quick to make changes on the fly. With an early background in technical account management at Apple and Twitter, I honed excellent client relationship skills with major clients including Disney, Zynga, Reddit and Rovio.
Work Experience
Freelance Designer
• Designed and developed logos and branding for clients including: Adobe (real estate), Tiny Seeds (daycare), Lafayette Square (financial), Aerodynamic Alliance (fashion), SpeedyBot (AI Chatbot)
• Designed YouTube banners, end screens and thumbnails
Digital Design Lead | Adjust/AppLovin (Acquired by AppLovin in 2022)
Berlin, Germany (2016 - 2023)
Early employee at mobile software analytics startup where I supervised a team of graphic designers, instructional designers and motion designers to create, design and manage Adjust’s internal and external learning platforms. Developed Adjust’s website, advertising platform and help center, resulting in significant employee and client growth and retention.
• Developed logo and branding guidelines
• Created marketing materials (PDFs, social media graphics, sales decks)
• Designed UI/UX for web and mobile, including writing HTML and CSS code
• Worked closely with product, sales, account management, marketing and engineering to research and take new user interfaces to production
• Created animated/live action explainer videos for clients and in-house employees
• Researched new tools and implemented processes to streamline work and deliver pixel perfect results on short deadlines
Publisher Solutions Manager | Twitter
San Francisco, California (2014 - 2016)
• Worked with advertisers and top-grossing mobile app publishers to provide insight and advice on mobile advertising and ad revenue plans
• Assisted clients in implementing ads for maximum penetration and established performance expectations for ad campaigns
• Developed detailed design practices on an app-by-app basis
Worked cross-functionally with all teams to ensure product proposals meet client expectations
Worked cross-functionally with all teams to ensure product proposals meet client expectations
iAd Client Relations | Apple / Burstly (Acquired by Apple 2014)
Los Angeles, California (2012 - 2014)
• Managed ad mediation for large mobile developers including Zynga, Rovio, Disney, Reddit
Advised clients on maximizing revenue and proper ad implementation
Advised clients on maximizing revenue and proper ad implementation
• Business development and new user acquisition including upselling new services and onboarding new clients
• Designed creative for clients and selected optimal ad locations based on data research to ensure smooth, effective campaigns
• Worked with the Product Team to develop new services and features
• Redesigned UI to improve user flow and call out up-sell features
Education
Bachelor of Arts Degree - Communication Design
California State University Chico
2007 - 2011